



i never liked the my real name:"barbara"
and i wanted a unique name.
so I shortened BA.rbara D.uerrer to "BAD"when i started to work.
pretty memoraziable.
in what a way...
soon i hated that shortening, everyone was asking the same question:
'are you really a "bad" girl?'
well, that lesson is learned...never again a synonym like that!
a change was not so easy, everyone who met me, knew me with this synonym.
those that booked me loveeeed the way i work, and still book me with this name, so it worked on the one side as a branding, on the other side, i would create a "G.O.O.D." brand this time!!;)



versus the first real campaigns!









and the first editorials





