Early Years

taking pictures at the F1 tracks of Austria and Hungary for "Puma" was just a start, catalogues like "Meindl'", "Bonne Prix" and campaigns such as "H+H" followed and soon I found myself living further and further, between Hamburg/ Germany, Athens/ Greece, Milan/ Italy and Bangkok/ Thailand... I did very well as a model.

Today

Always reinventing myself …

Life is transformation -

Change is the only constant.

Latest Polas

About Barbara Duerrer

I was born in Vienna/ Austria, on a cold Novemberday.

I studied psychology, communications and medicine, my dream since i was a little girl was to help people live healthier and therefor happier.

When my father died I had to support myself, and worked on the side in a restaurant and in realestate.

Halfway through becoming a doctor, I needed to invest more time to study, so working as a model to pay for school came quite handy. More money in less time but then everything came different ...

2001-2003 Austrian Model Barbara Duerrer/ Formula 1

2005 Vienna - Joseph "Seppi" Gallauer

2025 - Baci Collection Dumbo/ NYC

Big decisions

When I got to decide on my next steps- to work in Miami or New York, versus Australia - I didnt have to think for long, I saw another of my childhood dreams within reach, the BIG APPLE! I crossed the Atlantic and started to work in the USA...

Keep up with the latest trends, but don’t forget your foundations.

Exercise, a healthy diet, spirituality, walks in nature, time with friends, spending time with your furry companions — everything contributes to a well-rounded life, happiness and personality.

… take your time, look around, and learn all there is to know about Barbara. We hope you enjoy this site and take a moment to drop a line.

With over two decades in fashion combining classic Austrian heritage with New York’s funky urban fashion, style and vibes., I've walked runways from Vienna, to Milan, Hamburg, Athens, Salzburg, Los Angeles and New York and embraced the vibrant energy of New York as my new home.